Pay per Click Remarketing (Google AdWords)

Represents the agreed upon, allotted monthly budget for the AdWords campaign.

The remarketing tag is a small snippet of code that will be placed in all of the pages of your website. The remarketing code will help us define the page or pages in your website that will correspond to a remarketing list or lists that will be the target audience of the remarketing campaign.

We will install the remarketing tag across your website. The remarketing tag works for visitors who come to your website using any device. It may be a desktop computer, a laptop computer, or a mobile device. There is no need to create a separate tag or list for mobile visitors.

The pages of your website will be defined as to which ones will trigger remarketing to retarget its visitors through ads across the Google Display Network.

The pages of your website that will not be set to trigger remarketing will also be defined.

A remarketing list is a collection of cookies from people who visited a website. This is the list you'd target your ads to that is based on the defined pages that they visited. Creating the list is one of the most important steps in setting up a remarketing campaign.

When you create a remarketing list, you can decide how long a visitor's cookie stays on your list. We recommend setting a duration related to the length of time you expect your ad to be relevant for the visitor. In general, you should align the membership duration with the length of your sales cycle.

Remarketing banner ads will be created to reflect your branding and key messages to effect brand recall to maximize impressions and/or with a call to action to influence high click through rates.

Your banner ads will be aligned to your existing landing pages for high coherence and relevancy to promote higher conversion rates.

We can set a cap on remarketing banner ad impressions on a daily basis to make sure that your remarketing audience will not be too much bombarded with your banners ads.

A remarketing list must have at least 100 cookies on it before you can show an ad on the Display Network to people on the list. For websites with fewer than 100 cookies, a PPC search campaign is recommended to boost traffic.

Cancellation can be set by defining a particular page or pages that when visited by an audience in a list–that audience will no longer be shown remarketing banner ads.

With split testing, two or more ads are tested side by side to determine which performs better at a specific metric, allowing us to make improvements as necessary. Testing banner ads allows you to be aware of what works and what doesn't on your PPC campaign, making it a critical aspect of effective optimization.

Testing landing pages allows you to be aware of what works, what converts visitors to customers at a higher rate and what doesn't on your PPC campaign, making it a critical aspect of effective optimization.

We optimize to appear in the most targeted and high-traffic websites in the display network where your target audience go to.

Your daily budget is the amount that you're willing to spend on a specific AdWords campaign each day. AdWords displays your ads as often as possible while staying within your daily budget. When the budget limit is reached, your ads will typically stop showing for that day. How quickly your ads are shown during a given day is determined by your ad delivery setting.

We will manage your campaign towards determining the optimal number of impressions that convert based on your budget. Very few impressions produce little impact while too many impressions may also backfire. Impression capping optimization means finding the right balance.

With a list targeting rules, remarketing to your audience only after a given period is doable thereby aligning your remarketing ads with the time that your audience (for example) due to renew their membership.

With list targeting rule, you may target existing customers visiting your website with remarketing banner ads with messaging aimed at retaining them.