Social Media Optimization - Twitter

Twitter is a real-time micro-blogging service where mini-messages ('tweets') are sent by users to share their ideas and links to sites they like. The tweets are restricted to 140 characters in length, including spaces, and this has forced many users to find creative ways to get their messages across.

To start, we'll be asking for accurate details that we can use to start building your business' own Twitter page. These include an Email Address, the desired Name of the Twitter profile, the Location of the Business, and a Profile Picture. Target keywords can also be inserted into the 'About' section of the profile upon request.

If there is already a Twitter Profile that you would like us to use, we would need to ask for the access details for it (Username and Password), and we will be optimizing it for added visual appeal and target audience impact.

By changing the background, Twitter users have the opportunity to put their own visual spin on their profile. We will be customizing your Twitter background (the background image that visitors see when they view your Profile) to help you maximize the number of followers you can get.

We'll be asking you to provide us with the images that we will customize and insert in your Twitter Profile background.

First impressions are crucial, and for many, Twitter may be the first instance where they encounter your brand. To give them a proper introduction, the content of the page must be consistent with how the brand is displayed elsewhere.

We will be writing branded content to post on your Twitter Page, with particular attention to the 'About Us' section, to give customers a proper preview of the company or business. It is also important to assure loyal customers that your voice is the same, no matter where they find you.

Credibility is important in the world of social networking, and that credibility can be measured partly by how easily people can get to know you. Sharing information about yourself is a great place to start.

For the Twitter Profile, we will be uploading information and contact details that are sent to us for specific use there.

To increase customer engagement, it is ideal to give them the opportunity to interact with you. Customers who enjoy your company's services and offerings will want to know how to get in touch. While email and customer hotlines are still around, Social Media is fast becoming a preferred alternative.

To this end, we will also be installing buttons onto your website and blog that will refer customers to your Twitter Page.

Google Analytics has incorporated a Social feature which shows traffic data gathered through Social Media websites. This is a great tool to measure the efficiency of the Social Media campaign which is why we will install Google Analytics onto the website as part of Social Integration. We will need to request for FTP and CPanel access to the website in order to install Google Analytics.

If the website already has Google Analytics installed, we would need to request our Gmail account to be provided Administrator access to it.

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with Social Media site's local security.

For your convenience, we will make sure that reports will include only relevant information, and the most significant trends and inferences will be determined from the data.

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

With regular tweets, we will ensure that your Twitter profile has credibility and presence on the social network. An online presence cannot be successfully established without activity, and this is especially true for Twitter, where real-time updates are the main source of the platform's value.

Tweets are also a good opportunity to generate traffic to your site. By incorporating links to your site into tweets, we increase the chances of people visiting your website, where they can learn more about your services and offerings.

For the tweets to have an impact, we must acquire followers. Any tweets we publish will appear on a follower's feed, which will let him or her read your messages. This be especially beneficial for updates with backlinks, where exposure is crucial.

We use dedicated IP Services for your campaign to make sure we do not encounter any problems with Social Media site's local security.

For your convenience, we will make sure that reports will include only relevant information, and the most significant trends and inferences will be determined from the data.

All tasks will be tracked throughout the whole month and are reflected on the monthly report which includes all progress and final outcomes.

Using analytics tools for social media, we can measure the effectiveness of our efforts to engage users. Metrics we use include mainly click counts and number of followers, but can also include favorites and replies to tweets.